Market Research
We can help you to gather information about the stakeholders that affect and are affected by you. Find out what they want, need and believe for successful business strategy.
Giving you insight
We offer the market research insight you need to support your fundraising and business strategies.
Whether you need support:
- Consulting with your supporters, stakeholders or service users
- Benchmarking your organisation against others
- Understanding your competitors
- Measuring the impact of your activities
We will apply the right methodology to meet your needs.
With specialist research design experience, we can develop questionnaires, discussion guides and research programmes to gather the insight you need. Our reports are user-friendly and action oriented.
Qualitative and quantitative research
We can help with large or small scale projects. We’ve worked with stakeholders, clients/service users/ beneficiaries, the community, businesses, partners:
- Focus groups
- In-depth interviews
- Large scale surveys – on line, telephone, post
- Stakeholder research
Desk research
Do you need to gain insight into your marketplace? How do you recruit more clients? Who might you partner with? We can help with:
- Market analysis
- Competitor analysis
- Performance benchmarking
Our work
We recently worked with a local hospice on their community consultation exploring hospice services and end of life care. With a large-scale community telephone survey and in-depth interviews with health care professionals, we were able to identify key local priorities and expectations for the hospice. This information is being used to develop their new organisational strategy.
A local infrastructure organisation wished to understand the barriers and opportunities for major gift fundraising in their local area. We conducted in-depth interviews with local fundraisers and local philanthropists to identify the best opportunities, including new ways of working with donors from the local BME communities.
A national environmental organisation is working on a major campaign influence government policy. They recently completed Phase 1 and wanted to make sure they learned from this before moving to Phase 2. We interviewed campaign partners, government and other stakeholders to gather feedback on what had worked well, what could be done better and what might need to be the focus of future activities to enable them to achieve their campaign objectives.
