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Five businesses supporting charity events in the UK

Five businesses supporting charity events in the UK

Charity event season is fast approaching! To celebrate, we’re looking at the corporate partnerships that are making it possible and highlighting some of the businesses supporting charity events in the UK.

New Balance

    In 2017, the sportswear brand New Balance signed a long-term sponsorship agreement with The London Marathon. As well as the marathon itself, they’ll support the Westminster Mile, the Vitality London 10,000, the Standard Chartered Great City Race and the Big Half.

    New Balance has a strong corporate giving programme in the US, The American Red Cross, New York Road Runners, and 100 Mile Club are just a few of the organisations they support. The New Balance Foundation also gives grants to non-profits that foster healthier, more resilient communities, with a specific focus on the prevention of childhood obesity.


      Not just good for a sausage roll! Greggs, the British bakery chain, is the official volunteer lunch provider for the AJ Bell Great North Run.

      The Greggs Foundation also awards grants to improve the health and wellbeing of people in the communities where Greggs operates in the form of break clubs, hardship funding, and community funding.


        Kingsmill, the bread giant, has been partnered with Save the Children since 2021. To celebrate the partnership, Kingsmill created and gave away 200 jumpers to support Christmas Jumper Day.

        The partnership has also enabled Save the Children to give cash grants to families across the UK with young children so they can provide essentials for their children to help with their learning and wellbeing.


          The discount supermarket chain Aldi proudly sponsors the Teenage Cancer Trust concerts at The Royal Albert Hall. 

          Aldi and Teenage Cancer Trust first joined forces in 2017, aiming to raise £5 million. That target was quickly achieved, so this year, they announced a new target to raise £15 million by 2027.

          Alidi is also a corporate partner of The Prince’s Countryside Fund, whose vision is to create family farms and rural communities that fulfil their role in creating a sustainable future for the countryside.

          Marks & Spencer

            Marks & Spencer, the British retailer, has been a partner of Macmillian Coffee Morning since 2010, and colleagues and customers have raised over £26 million for Macmillan Cancer Support. This year, M&S café is the event’s headline sponsor and is donating 5p for every cake and coffee sold throughout September.

            Marks & Spencer also partners with Breast Cancer Now, The Royal British Legion, Great Ormond Street Hospital, and Shelter.

            If you’re looking for a corporate partnership to support your charity event, we can help. Our team has 25 years of experience providing research, wealth screening, consultancy, regulatory compliance, and training support to charities of all sizes, making fundraising more effective and successful.

            To find out how we can help you on your fundraising journey, get in touch with us today.