About Us
Established in 1999, Prospecting for Gold is the leading prospect research agency to the not for profit sector. Offering a full range of fundraising services and research support, we have worked with over 1000 not for profit organisations, helping them to raise millions of pounds for good causes.
Our highly effective Wealth Screening services have been used by over 1000 organisations. This service is made possible by our very own Wealth Intelligence Database – the largest factual database of wealthy and influential people in the UK.
Andrew Thomas Founder
Andrew is a founding member and Fellow of the Institute of Fundraising and has spent over 35 years fundraising with NGOs and charities. He founded Prospecting for Gold in 1999 as the research arm of Charity Consultants Ltd. Andrew believes that strategic prospect research brings more, better qualified, donor prospects to your cause. It saves you money and time and, used strategically, it breaks down the barriers between fundraising functions.
Kerry Rock Chief Executive
Kerry Rock is our Chief Executive. She has over 25 years’ experience in research, policy and management from across the not for profit, commercial and government sectors. Kerry has honed her fundraising and prospect research skills over the last 16 years in the UK. As well as skills in research design and implementation, Kerry also has specialist skills in using research for performance monitoring and the development and measurement of Key Performance Indicators. Kerry also leads on PFG’s data protection work. Kerry holds degrees in Arts and Commerce from the University of Melbourne. She is a member of the Chartered Institute of Fundraising and the Market Research Society. She is President of the UK Branch of the University of Melbourne Alumni Association, is a trustee of Cure Parkinson’s, chairing the Board’s Marketing and Fundraising Committee and on the Committee for the Consultants Special Interest Group of the Chartered Institute of Fundraising.
