Skip to content

Book your place

Our webinar training sessions are entirely free of charge.

Book today

Identifying and researching your best major gift prospects

  • 29 February 2024
  • On Zoom

Who will be your next major donors? Join us and explore how prospect research can help identify, research and engage new major donors.

Major gift fundraising is so much more successful when you’ve done your research. But thorough research takes time – and we know that everyone’s short on that. So let us do the hard work for you.


This online event is free of charge but you will need to register to attend.

About the facilitator

The session will be led by Kerry Rock from Prospecting for Gold. To find out more,
meet the team.

What will be covered?

Are you ready to find the best prospects for your major gift fundraising programme? In this online session, we will explore how research can help you. We will answer many of the most commonly asked questions about how to use research to identify new major donors.

  • The wealth landscape and what it means for 
major gift fundraising
  • What type of donors are you looking for?
  • What research techniques can you use to help find them.


  • Data mining – what can you learn from analysing your own data
  • Wealth screening – how can you identify the best prospects and be GDPR compliant
  • Desk research – delving deeper and finding new supporters
  • Prospecting in person – making the most of networks and connections

We will finish with an open Q&A session to answer 
your questions.

Join us and explore new ways of identifying your major gifts prospects.