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Market research

Find out what people want, need and believe in

We can help you gather information about your stakeholders – people that affect and are affected by you.

Do you want to consult with your supporters or service users? Do you need to get a better understanding of your competitors? Do you want to get serious about measuring your impact?

We can help. You can use our market research to test fundraising concepts, inform rebrands, refine products and services – or anything else you need it for.

We draw on our specialist market research experience to apply to the right methodology for your project. Through questionnaires, discussion guides, focus groups, in-depth interviews, large-scale surveys and desk research, we’ll gather the insights you need.

For example, we recently did some research for an international development charity. We interviewed their key institutional donors, finding out about their expectations for the charity and how they might want to show their support in the future. The results helped shape the charity’s brand development.