What is wealth screening?
Wealth screening is a tried and tested research technique that identifies potential major donors by helping you understand their wealth alongside their connection to your cause and giving history. You can then use this information to create targeted fundraising campaigns and build relationships with donors who have the capacity to give at a high level.
How will it benefit my fundraising?
One of the key benefits of wealth screening is that it allows you to prioritise your efforts and focus on the individuals that are most likely to make significant gifts. It can also help open the door to corporate gifts and identify grant-making trustees. This can be particularly useful if you have limited resources, as it enables you to maximise your major donor programme with targeted researched asks, rather than potentially inappropriate fundraising approaches.
In addition to identifying potential major gift donors via wealth estimates, wealth screening can also provide valuable insights into their broader philanthropy, social and corporate interests. This insight can be used to craft compelling fundraising appeals that your potential major gift donors feel personally connected with, making them more likely to support them.
How does it work?
To conduct a wealth screening, you will need a list of your current donors, members or other types of supporters. This information is then analysed against a database such as our Wealth Intelligence Database. Once the data has been analysed, you’ll receive a targeted list of potential major gift donors, segmented by factors such as wealth, philanthropy and other social and corporate indicators.
It’s important to note that although wealth screening is a vital element of your major gift fundraising toolkit, it must always be used in compliance with data protection and privacy laws.
We can help
Wealth screening is a valuable research technique that can help you identify potential major gift donors and create targeted fundraising campaigns. By analysing wealth and other indicators, fundraisers can prioritise their efforts and focus on the individuals and organisations most likely to make significant contributions to your cause.
At Prospecting for Gold, we have over 20 years of experience helping organisations meet their fundraising goals.
Our team provides research, wealth screening, consultancy, regulatory compliance and training support to charities of all sizes, making fundraising more effective and successful.
Get in touch to learn more about the people who support your cause, get detailed insight into your best prospects and identify new ones, whether they be wealthy individuals, grant makers or institutional funders.