At this time of year, the new year, new goals rhetoric can be overwhelming. But one thing you don’t need to worry about is finding new donors, because there are plenty of existing ones with major gift potential in your database, ready to be brought to fruition.
Prospect research requires planning
We’re huge advocates of using research to find new donors. But if you don’t already have a prospect research project planned, use this month as an opportunity for reflection on the lessons learned in 2025 and nurturing the supporters you’re already connected with.
Finding new donors is resource-heavy and requires planning. However, a simple wealth screen of your database against our Wealth Intelligence Database can help you uncover and connect with existing supporters well-placed to make a major gift. We’ve been building our Wealth Intelligence Database for 27 years. It contains information on 270,000 high-net-worth and well-connected individuals in the UK.
Use wealth screening as a tool to build relationships with your supporters
Successful fundraising is built on relationships. The more you understand your supporters, the deeper your relationship will be.
Wealth screening helps identify potential major gift donors and offers insights into their professional and philanthropic motivations. By understanding these motivations, you can build personalised connections that resonate with their interests, making them feel valued and increasing their likelihood of giving a significant gift.
Loyalty trumps novelty
It’s exciting to grow your network of donors, but a significant gift is much more likely to come from an existing supporter than one who has just been introduced to your cause.
Wealth screening provides insights that can help tailor your engagement strategies based on your donors’ interests. This donor-centric approach puts your existing supporters at the heart of your fundraising, ensuring you’re cultivating meaningful relationships.
What lessons from 2025 will you use to build your 2026 major gift pipeline?
Join our free webinar next month where we’ll explore:
- Trends in wealth in the UK.
- Where are the opportunities?
- Who is best placed to donate?
- How have we been identifying new potential donors?
- What have we learnt about major donors?
- How can we use this insight to refine plans for 2026?